JAPCC Conference 2015 May 2015
The Joint Air Power Com-
petence Centre (JAPCC) wel-
comes you to attend our
2015 Air and Space Power
Conference in Essen, Ger-
many from 23 – 25 November.
The JAPCC is an accredited
NATO Centre of Excellence
which aims to provide key
decision-makers with effec-
tive solutions on Air and
Space Power challenges, in
order to safeguard NATO and the Nations’ interests. Our inter-
nationally renowned annual conference provides an interactive
forum for delegates to exchange ideas and perspectives on
Joint Air and Space Power topics.
The JAPCC Conference has attracted senior military, political,
industry and academia leaders with attendance of over 130
flag officers, including Air Chiefs, in the last 2 years. The theme
of this year’s conference is: ‘Air Power and Strategic Communi-
cations – NATO Challenges for the Future’.
Airpower is one of the primary means through which NATO
deters and combats hostile regimes, as well as conduct inter-
vention and stability operations. Now, and in the foreseeable
future, the demand for NATO airpower will continue to grow.
Its incredible speed, versatility and precision can achieve ob-
jectives at low cost and low risk, with little collateral damage
or civilian casualties. To NATO, the value of airpower is clear.
It’s equally as clear to an adversary, some of whom have mini-
mal military capability to counter it and must instead leverage
the
information environment as their predominant weapon.
Entities hostile to NATO understand that the general public’s
knowledge and opinion of airpower are vulnerable. Indeed,
the more prominent airpower becomes in operations, the
more likely it will be targeted in disinformation campaigns
designed to misinform the public and undermine support for
NATO’s airpower employment.
Today’s global communication capabilities greatly amplify the
impact and speed with which one can change foreign and do-
mestic public opinion and potentially influence Alliance activities
or operations. Dealing with disinformation is a major challenge
for NATO and Western Strategic Communications campaigns.
JAPCC Air &
Space Power
Conference 2015
23 – 25 November
Air Power and Strategic Communications –
NATO Challenges for the Future
Conference Announcement
© Lockheed Martin
General Gorenc, JAPCC Director
