BY ORDER OF THE
SECRETARY OF THE AIR FORCE
DEPARTMENT OF THE AIR FORCE
INSTRUCTION
35-101
20 NOVEMBER 2020
Public Affairs
PUBLIC AFFAIRS OPERATIONS
COMPLIANCE WITH THIS PUBLICATION IS MANDATORY
ACCESSIBILITY: Publications and forms are available on the e-Publishing web site at
https://www.e-publishing.af.mil/ for downloading or ordering.
RELEASABILITY: There are no releasability restrictions on this publication.
OPR: SAF/PAR
Supersedes: AFI 35-101, 12 January
2016; AFI 35-102, 4 May 2016; AFI 35-
104, 22 May 2017;AFI 35-105, 23 June
2017; AFI 35-107, 15 March 2017; AFI 35-
108, 14 July 2015; AFI 35-109, 01 June
2017; AFI 35-113, 30 July 2018;
Certified by: SAF/PA
(Col Mark Sotallaro)
Pages: 167
This instruction implements the Department of the Air Force Policy Directive (DAFPD) 35-1,
Public Affairs Management, and provides guidance for conducting public affairs activities
pertaining to general Public Affairs (PA) duties, responsibilities, and organization. This
publication applies to all civilian employees, and uniformed members of the Regular Air Force,
Air Force Reserve (AFR) and Air National Guard (ANG). Ensure that all records created as a
result of processes prescribed in this publication are maintained in accordance with AFI 33-322,
Records Management and Information Governance Program, and disposed of in accordance
with the Air Force Records Disposition Schedule, which is located in the Air Force Records
Information Management System. Refer recommended changes and questions about this
publication to the Office of Primary Responsibility (OPR) using the AF Form 847,
Recommendation for Change of Publication; route AF Forms 847 from the field through the
appropriate functional chain of command. This publication may be supplemented at any level,
but all supplements must be routed to the OPR of this publication for coordination prior to
certification and approval. The authorities to waive wing/unit level requirements in this
publication are identified with a Tier number (“T-0, T-1, T-2, T-3”) number following the
compliance statement. See Department of the Air Force Instruction (DAFI) 33-360, Publications
and Forms Management, for a description of the authorities associated with Tier numbers.