Department of Defense
INSTRUCTION
NUMBER 6010.21
December 18, 2001
ASD(HA)
SUBJECT: TRICARE Marketing Policy
References: (a) Title 10, United States Code, Chapter 55
(b) DoD Directive 5136.1, "Assistant Secretary of Defense for Health
Affairs (ASD(HA))," May 27, 1994
1. PURPOSE
This Instruction, under the authority of references (a) and (b), establishes procedures
and assigns responsibilities for marketing TRICARE to Uniformed Services
beneficiaries by military, civilian, and contract personnel.
2. APPLICABILITY AND SCOPE
This Instruction applies to the Office of the Secretary of Defense, the Military
Departments, the Chairman of the Joint Chiefs of Staff, the Combatant Commands, the
Office of the Inspector General of the Department of Defense, the Defense Agencies,
the DoD Field Activities, and all organizational entities within the Department of
Defense (hereafter referred to collectively as "the DoD Components").
3. DEFINITIONS
3.1. Regional Director (formerly called Lead Agent). The office responsible for
administering a TRICARE Health Service Region. The Regional Director may also be
the commander of a major medical facility located in the area. The office functions as
the focal point for health services and collaborates with the other military treatment
facility commanders within the region to develop an integrated plan for the delivery of
healthcare for beneficiaries.
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