Department of Defense
DIRECTIVE
NUMBER 5535.09
December 19, 2007
ASD(PA)
SUBJECT: DoD Branding and Trademark Licensing Program
References: (a) DoD Directive 5122.5, “Assistant Secretary of Defense for Public Affairs
(ASD(PA)),” September 27, 2000
(b) Sections 138(c) and 2260 of title 10, United States Code
(c) Sections 1051 through 1127 of title 15, United States Code
(d) Acting Deputy Secretary of Defense Memorandum, “Trademark Licensing
Implementation,” June 27, 2005 (hereby cancelled)
1. PURPOSE
Consistent with the guidance in Reference (a), this Directive:
1.1. Establishes policy and assigns responsibilities under the authorities in section 2260 of
Reference (b) and Reference (c).
1.2. Supersedes Reference (d).
1.3. Provides guidance for implementing and/or maintaining programs to license marks (as
defined below) owned or controlled by the Department of Defense, including the Military
Departments, as authorized and/or directed by section 2260 of Reference (b) and Reference (c).
2. APPLICABILITY AND SCOPE
This Directive applies to the Office of the Secretary of Defense, the Military Departments, the
Office of the Chairman of the Joint Chiefs of Staff, the Combatant Commands, the Office of the
Inspector General of the Department of Defense, the Defense Agencies, the DoD Working
Capital Fund Activities, DoD Field Activities, and all other organizational entities in the
Department of Defense (hereafter referred to collectively as the “DoD Components”). The term
“Military Departments” as used herein, refers to the Department of the Army, the Department of
the Navy (including the Marine Corps and the Coast Guard when it is operating as a Service in
the Department of the Navy), and the Department of the Air Force, including the Active and
Reserve Components.
